ISHITA GUJARATHIINDEX 
TITLE
 PROJECT OVERVIEW
A passionate communication and visual designer, Ishita believes in forging connections between people and ideas through design. She focuses on typography, print, editorial, and visual identities, with a deep appreciation for systems, structures, languages, collaboration, and research. 
(so far)

Brooklyn, New York

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EXHIBITIONS and AWARDS




THE DAILY, newspaper\editorial design
MUSEUM OF THE MUNDANE, branding
TYPOGRAPHICS 2024, Poster series
INDEX OF MUNDANE ACTIONS, editorial design
INTERPRETING THE MUNDANE, editorial design
DOCUMENTING THE MUNDANE, editorial design 
GETTING A DESIGN JOB, booklet design
FREEWHEELIN’ THROUGH WORDS, LP/album set design
ALBUM COVER DESIGN, typography
CARDS AGAINST ENTERTAINMENT, card game design
ALPHABET CLUTTER, animation and flipbook
NELUMBO NUCIFERA, poster series and photo editing
MARCH 3rd 2024, editorial design

The Daily, News Podcast
Newspaper\Editorial Design | Typography 
Special thanks to prof. Scott Vander Zee
All Rights The Daily, NYT and 1 , 2, 3, 4
This project delves into translating The New York Times' "The Daily" podcast into the tactile medium of newspaper print. Through intentional design choices, the aim is to encapsulate the podcast's narrative essence visually. The idea of time, convenience, and hierarchy are all translated through typographic choices. 

Museum of the Mundane, Museum Branding
Brand Identity | Typography  
Special thanks to prof. Natasha Chandani

The Museum of the Mundane presents a unique perspective on everyday life. Its exhibits offer a raw exploration of mundanity, focusing on scale and amplifying its authenticity. Each floor showcases curated collections of everyday objects, inviting introspection and interpretation. Through its identity, characterized by typographic decisions reflecting mundanity in lowercase, all black and white, the intent amplifies the ordinary.




Typographics 2024 Series
Typography | Poster Design  
Personal Project 2024
 This series was created after being inspired by various speakers at the 2024 Typographics Conference at Cooper Union. 
I noted dialogues that resonated with me during the talks and transformed them into posters. I experimented with colors and composition, and this has become a regular practice for me—taking conversations and turning them into quotes or design exercises.


Index of Mundane Actions
Editorial Design | Typography
Special thanks to prof. Natasha Chandani

This book proposes an index of mundane actions performed over a week, organized alphabetically in a dynamic layout reminiscent of a dictionary. Instead of magnifying the ordinary, the objective is to present the mundane in its simplicity. By compiling a catalog of routine actions, the book serves as a silent observer of daily life. The dynamic layout is designed for straightforward navigation, offering a clear exploration of the commonplace.


Interpreting the Mundane, Thesis Book
Editorial\Book Design
Special thanks to prof. Natasha Chandani
​​Addressing the fundamental question of why we document, the thesis explores my personal obsession with learning and experimenting with categorizing documentations based on patterns, themes, lists, words, colors, photos, and more. The exploration unfolds through a series of ongoing projects, where I observe and intensely document repetitions of certain objects or instances that humorously and plainly speak about mundanity. Throughout this text, I also reflect on my projects, explaining how I have gained knowledge and derived meaning through the process of documentation.

Documenting the Mundane, Research Book
Book Design | Editorial Design | Typography 
Special thanks to prof. Natasha Chandani
This publication functions as a visual narrative, presenting a curated compilation of diverse artists and designers whose work aligns with the concept of documenting the mundane as a design practice. Through this collective exploration, it captures the essence of the ordinary into a compelling and meaningful design expression. 



Getting a Job in NYC, Book Design
Book Design | Editorial Design | Typography 
Personal Project in collaboration with Angela Gao
Getting a Job in NYC is a booklet I designed during my job search, drawing from my personal experiences. It serves as both a motivational guide and a practical resource for job seekers, offering tips and insights based on my journey. This project also contributed to my design practice exercises.  



Freewheelin’ Through Words
Book/Album/LP Design | Editorial Design | Typography 
Special thanks to prof. Scott Vander Zee
A set of LP, album cover, vinyl sticker and a booklet capturing the essence of the iconic 1963 album, The Freewheelin’ by Bob Dylan


The Freewheelin’
Album Cover Design | Typography 
Special thanks to prof. Scott Vander Zee
Album cover explorations capturing the essence of the iconic 1963 album, The Freewheelin’ by Bob Dylan


Cards Against Entertainment
Card Game Design
Special thanks to prof. Frances Pharr

This project aims to introduce humor into exploring the mundane within an unconventional setting. Players respond to typical card game prompts with mundane actions/instances, providing a new and engaging interpretation of the everyday.